Digital Marketing

Boost your online presence and attract customers with digital marketing

Digital marketing allows you to connect with your audience in a more direct, measurable, and effective way. Our service offers a comprehensive approach so that your organization can develop its digital strategy, achieve online positioning, and reach its institutional or commercial objectives.

We help your organization create a personalized and scalable digital roadmap. We focus on helping you tell your story creatively and effectively to attract and retain your key audiences.

🚀 What will you learn in the course?

🔹 Knowledge of key concepts.

•  Digital strategy, tactical plan, or campaigns—what do you need?
• Importance of defining the objective.
• Who is your customer?
• Customer service and touchpoints in the user experience.

🔹 Digital channels that connect and sell.

• Brand concept and the story you want to tell.
• WhatsApp Business, social media, and email marketing.
• Optimization of your website's structure to improve its positioning, with SEO and SEM strategies.

🔹 We promote your digital content

• We plan engaging content for engagement and growth.
• Content formats and graphic design.
• Techniques and tools for creating content (photography or video) to reach your audience.
• Impact measurement using key metrics such as CTR, conversions, and reach.

What's included:

The purpose of this course is to develop theoretical and practical learning in digital marketing, aimed at providing participants with fundamental tools and skills. We focus on teaching the effective management of key concepts, trends, and essential processes in the field of digital marketing. 

Duration:

Three 4-hour sessions, for a total of 12 hours.