Blog

Discover how technology, innovation, and cooperation transform lives.
Real stories, learnings, and reflections from the social sector.

Marketing digital

Digital marketing as an ally to amplify social impact

Digital marketing has become a strategic tool for social organizations to make their work visible, connect with new audiences and strengthen their sustainability. Beyond promotion, it is a way to communicate the value of social impact in a clear, coherent and accessible way for different audiences.

The impact of business family philanthropy in Latin America

A study by MAKAIA, FBN and WINGS analyzes how business families in Colombia, Ecuador, Guatemala and Panama are driving philanthropy and generating social impact, revealing opportunities to strengthen the philanthropic ecosystem in Latin America.

A year of impact: how we expand opportunities in 2025 through technology, cooperation and innovation

In 2025, Makaia brought opportunities to people and organizations in Latin America and the Caribbean through training programs, digital transformation and resource mobilization. These are some of the results that marked the year.
Iniciación digital

Closing digital gaps and strengthening businesses: the impact of the Digital Initiation Program in the regions of Antioquia

Learn about the impact of the Digital Initiation Program in Antioquia: 125 micro-businesses strengthened their digital capabilities in five sub-regions of the department.

Technology skills for employment: the impact of Makaia's BeTek bootcamp

Learn how Makaia's BeTek bootcamp strengthens technological skills and improves the employability of people in different territories of Colombia.

A new chapter in our social support mission in Latin America and the Caribbean

Starting on December 19, 2025, the Software Donation Program in Latin America and the Caribbean will enter a new phase of its management.

Resaltar Program: a commitment to strengthening social organizations in Valle del Cauca

A program designed to support, strengthen, and promote non-profit organizations in Valle del Cauca, driving their institutional growth and sustainability.

Tikso 2025: Technology, innovation, and cooperation to transform social impact in Latin America

A program designed to support, strengthen, and promote non-profit organizations in Valle del Cauca, driving their institutional growth and sustainability.

Makaia – 19 years transforming lives through technology and cooperation 

A program designed to support, strengthen, and promote non-profit organizations in Valle del Cauca, driving their institutional growth and sustainability.

Digital Action Lab: technology to transform and strengthen civil society organizations in the Global South

An initiative that promotes the digital transformation of organizations in the Global South by strengthening their capacities to operate in contexts of limited civic space and leveraging technology to increase their impact and democratic participation.