From Makaia, remaining faithful to our purpose of strengthening capacities for social development through cooperation, technology, and innovation, we believe that the access to and appropriation of digital tools should be available to everyone and, accompanied by new knowledge, gives them the opportunity to improve their quality of life.
In the midst of 2025, a time when every minute counts, being productive is not just about doing more, but doing it better. When used strategically and consciously, technology can become a powerful ally. to better organize our time, facilitate creativity, and increase efficiency both personally and collectively.
Work and personal environments demand more efficient management of time and resources. In this context, digital tools not only simplify routine tasks, but also enhance creativity, foster collaboration, and enable better, more informed decision-making.
A study of McKinsey & Company revealed that The proper use of digital technologies can increase individual productivity by 20 to 30%.. This is because they reduce the time we spend on repetitive tasks, improve planning, and facilitate communication in both face-to-face and remote work environments. In addition, various studies have shown that the use of proven and structured methodologies for organizing time, combined with the use of technological tools, contributes to reducing stress and increasing personal satisfaction.
There are several types of digital tools which, when strategically integrated, can have a major impact on our daily lives:
- Time management tools: They allow you to organize your day using calendars, virtual agendas, and reminders that help you plan tasks and prioritize activities.
- Personal organization systems: They are used to structure projects, break down goals into achievable steps, and track progress.
- Focusing techniques: Several platforms incorporate proven methodologies such as the Pomodoro technique, which divides time into blocks of work and rest, improving concentration.
- Collaboration solutions: These are virtual spaces that facilitate teamwork, task assignment, and the exchange of ideas in real time, promoting a more efficient workflow.
- Resources for content creation: It is also possible to boost creativity through platforms that help devise, plan, and share content in various formats, opening the door to new forms of communication.
When a person learns to use technology for a purpose, they transform their daily life, improve their ability to organize themselves, free up time for important activities, and have greater control over their goals. That's why we're launching a new service, our course “Productivity Strategies with Digital Tools” It is a proposal designed to help people use technology as a means to transform the way they manage their daily lives.
In this virtual and live 100% space, we will equip participants with the techniques and technologies necessary to:
✅ Organize effectively: Organize tasks in a way that maximizes productivity without feeling overwhelmed.
✅ Prioritize the essentials: Identify and focus on the activities that truly drive your goals, maintaining a healthy work-life balance.
✅ Establish lasting routines: Develop habits that will last in the long term and make your schedule your greatest ally.
