Technology is increasingly becoming part of everyday life. Making a doctor's appointment, making a transfer, checking a transportation route or selling a product from a cell phone are actions that today are part of the work and personal lives of millions of people.
But as digital transformation moves forward, an important question also arises: how do we ensure that more people can take advantage of these tools and continue to actively participate in the economy?
At Makaia we believe there is a great opportunity for impact. That is why we are happy to announce that we were selected as one of the winning initiatives of the Moving (LO)CAL, a commitment of Yango and Myzelio that promotes solutions with social impact from the territories.
Useful technology for people over 50 years of age
Our proposal is focused on people over 50 years of age who continue to be active in the labor market. We are talking about people who work in companies, have a business, generate income independently or are still looking for new job opportunities.
Too often, the technology conversation focuses on the younger generation, leaving out a population that remains key to the economy and has tremendous experience and adaptability.
That's where the so-called silver economyMakaia's approach recognizes the social and economic value of people over 50 years old and the need to generate more opportunities for their active participation. From Makaia we want to contribute to this path by strengthening practical and applicable digital skills on a daily basis.
The project seeks to turn technology into a useful and close tool, not a barrier. That is why we designed a training process focused on real needs: from learning how to use the cell phone to carry out digital procedures, manage mobility applications, prevent fraud or access banking services, to taking advantage of digital tools to strengthen businesses and generate income.
More than teaching platforms, we seek to develop confidence and autonomy in the use of technology.
The training will be implemented in Ciudad Bolivar for four months, through a hybrid model that combines face-to-face and virtual spaces, adapted to the dynamics and contexts of the participants.
Local as a starting point to generate impact
At Makaia we understand that the most sustainable solutions are built from the territory and connected to the realities of the communities. Therefore, this project is not only based on technology, but also on people: their needs, capabilities and experiences.
Being part of Moviendo (LO)CAL allows us to continue strengthening a line of work in which we have been betting on connecting capabilities, technology and opportunities to generate inclusion, employability and social development.
