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  1. Makaia
  3. Technology for Social Change
  5. ICT Appropriation / Digital Skills
  7. Oriéntate: the world at a click

Oriéntate: the world at a click

Project Execution: 2015 – 2019

Location: Cundinamarca, Bolívar, Valle, Cauca y Antioquia

Beneficiaries:

Teachers and managers of public educational institutions.
Parents.
People linked to the Nutresa Group’s inclusive businesses (mothers and agricultural producers, among others).

Partners:

Fundación Nutresa

Oriéntate: the world at a click

Orientáte, the world at a click is an innitiative of Nutresa Foundation, entity that leads the corporate citizenship strategy of Nutresa Group and its businesses. It is registered in its line of Education, where it has been consolidated as a bet for the improvement of the educational environment in the country, through the development of competences in teachers and teaching directors of public educational institutions in the country and in the communities belonging to the chain of value of the Nutresa Group, with the aim of contributing to the integration of ICT in their daily activities and in the classroom, in addition to improving management processes with the use and appropriation of technology in society

For five consecutive years it has been operated by MAKAIA, enrolling in our line of action Technology for Social Change, where we have generated appropriation diagnostics and technological infrastructure that have allowed us to develop contents according to the needs of each of the population groups, as well as as the appropriation and sensitization processes of hundreds of teachers, directors, parents and producers.

Methodology

The project uses the ICT Adoption Model built by MAKAIA as a basis. As well as the ICT Competence Model for the professional development, of the Ministry of Education, where three learning moments are established in the Technological Competence:

  1. Explorer: recognizes a broad spectrum of technological tools and some ways to integrate them into educational practice.
  2. Integrator: uses various technological tools in educational processes according to their role, training area, level and context in which they perform.
  3. Innovative: the teacher applies the knowledge of a wide variety of technologies in the design of innovative learning environments and to propose solutions to problems identified in the context.

In the processes with parents, we promote tools for the accompaniment of children and young people in the use of Internet, in alignment with the strategy En Tic Confío (In ICT I Trust) of the Ministry of Information and Communication Technologies – MINTIC.

Components

START

  • Collect and analyze information
  • Creation of alliances
  • Content creation

TRAINING

  • Training and consulting
  • Development of learning evidences
  • Application in the classroom

TRACING

  • Follow-up to facilitators
  • Focus groups with students and managers
  • Satisfaction to the training plan

CLOSING

  • Socialization of learning evidences
  • Certification of the training process
  • Results presentation

Achievements

  • In 2015 we trained 443 teachers and 85 people linked to inclusive businesses.
  • In 2016 we trained 459 teachers, 56 directors of educational institutions and 113 people linked to inclusive businesses.
  • In 2017 we trained 444 teachers, 46 managers from 19 public schools, 1402 parents and 124 people linked to inclusive businesses.
  • In 2018 we reached 1457 people with a direct impact in 462 teachers and 78 directors of 20 public schools. As well as 832 parents and 85 people linked to inclusive businesses.
  • In 2019 we reached 1383 people with a direct impact in 376 teachers and 64 directors of 17 public schools and 943 parents.

Principles for digital development related to the project

ONE: DESIGN WITH THE USER
We develop content according to the needs of the populations that we are going to impact as teachers, managers, parents, people linked to inclusive businesses such as agricultural producers, leading mothers.

TWO: UNDERSTAND THE ECOSYSTEM
Teachers and principals participate in virtual communities to improve their teaching experience and classroom practices using technology.

THREE: DESIGN FOR SCALE
We analyze different technological tools which serve to generate greater impact in the community and to improve their daily and management practices in Educational Institutions.

FOUR: BUILD FOR SUSTAINABILITY
We work with producers and teachers in the region, generating sustainability in the processes of appropriation and use of technology.

SEVEN: REUSE AND IMPROVE
We use tools that are created and designed on the web to adjust to the needs present in classrooms.

EIGHT: ADDRESS PRIVACY AND SECURITY
We follow a data protection policy. We guarantee equity and legitimacy in the project.