Contigo Conectados

Contigo Conectados project is developed with a methodology based in the study makes by the EAFIT University for Tigo, in which proposals are form design thinking focuses in human and open social innovation. From there and in order to explore alternatives to solve everyday life problems, promote the use of ICTs from a critical posture, also the development of digital skills and innovative processes, whit a special emphasis on the proactive mediation.

This is articulated with ICT Appropriation Model development by Makaia, through which identifies the need of each public and from there the appropriation proposal is constructed from the uses that are giving to technology in everyday life, considering that it turns allows economic, social and cultural development. Thus, from Contigo Conectados a technological appropriation focused on the responsible and creative use of Internet is promoted from simple activities such as reading a story or argumentation based on a situation.

Through the program Contigo conectados development the following projects:

• 7 – 9 Program for kids: Through reading texts aloud, textual and audiovisual production and some refection exercises, children explore the opportunities offered by the Internet, while building healthy habits around technology and building critical sense against content that they consult, make and share in their daily lives.
• Project for children between 10 and 12 years:: Through the debate, the analysis of various situations that stage the opportunities and risks in the use of Internet is promoted with the children. This activity helps build speeches and reflections based on everyday life experiences, while taking critical positions on how to act on the Internet.
• Project for young people (13 years and older): Through a board game, the world of social networks, situations of daily life and the way in which some challenges that are presented on the Internet are commonly solved are explored with adolescents. On the other hand, it works in peer mediation as a key to face the risks and enhance the opportunities in the use of digital media.

• Mediation Talk: In this talk, conceptual and practical are shared so that teachers, parents and caregivers accompany children and adolescents in the responsible and creative use of Internet from the proposal of proactive mediation. Here, the adults have the opportunity to know what mediation means, how it is done in the use of Internet and promoted a reflection around a role in use of technology, beyond the knowledge or not of the tool.
• Pedagogical guides (teachers of all areas: provides methodological and conceptual elements to guide teachers in implementation of activities that promotes the development of the use responsible and creative of Internet.
• Digital literacy (Caregivers and adults): Through workshops caregivers and adults are approached to digital literacy process, taking the proactive mediation as a transversal axis.

Similary, in context of Contigo Conectados program, it works in Corporate Volunteering program, in which employees of the company in different regions of the country, participate in a training to implement the projects in the Educational institutions or communal spaces. Thus articulating the philosophy of the company to extend the impact of Contigo Conectados Program.

Additionally, in line with te strategy, there are the Telecentros Tigo, located in Bogotá City (Suba and Kennedy), which are public places whos proposal is to favor digital skills and contribute to social development through responsible and creative of Internet.

• Implementation of the strategy in 6 regions of the country, which has more of 20 allies and has benefited more than 203 thousand people.
•  Definition, planning and execution of the corporate volunteer program. More than 500 volunteers have trained in country.
•  Graduation of 998 people who passed the digital literacy courses offered at the 2 telecentros in the year 2019.