Currently from technology there is a great influence in organizations to improve the efficiency of internal processes and to help employees do their job better. However, many organizations fail to capture all that potential because they lack a transformative digital vision, and in some cases, although one is aware of the digital impact, there is confusion in thinking that this impact corresponds almost exclusively to the marketing and communications department.
The direction in defining the digital vision aims to establish the roadmap for digital transformation in the medium term. Which becomes a guide that defines how technology can be leveraged for the organization to transcend its capabilities.
Vision, in general terms, is the “ability to perceive future reality and connect it with the present”; taking into account that the future is conditioned by the impact that new technologies can generate, so from the management they must be able to understand and align the organization so that all projects are thought and designed according to this new scenario, the digital vision must be so broad in order that all areas of the organization are included, it must be inclusive and able to predict changes that may occur in the future. An organization that lacks digital vision will not be able to adapt to changes in the coming years.
Now when starting a digital transformation process for your organization you face different challenges, one of them is the alignment of people, although, in general, the people involved in the construction of the digital vision agree that the organization needs a digital transformation and even agree on the steps that must be followed. It is difficult to get all the key people to agree on what they want to achieve for the future of the organization.
Those responsible for defining that digital vision are the leaders of the organization, so the outcome will depend largely on the organization’s strategy and how they envision the future. Those managers who imagine a vision focused on making small improvements for the organization, is just what they will get; a few small improvements; however, those who can realize the transformative power of digital will undoubtedly be able to achieve much more.
Taking the summary that RocaSalvatella exposes, we would say that a manager with a strategic vision today, has to be able to:
- Know the main keys and trends of the digital phenomenon.
- Understand how new technologies can influence the strategy of your organization, users and competitors.
- Apply to your organization the benefits of technologies for the achievement of objectives and efficiency.
- Manage indicators of your organization and your competition.
- Promote concrete actions to promote the circulation of information
- Have an overview of the information and knowledge necessary to achieve the strategic objectives of your organization and generate concrete actions to obtain them.
If you don’t already have a digital vision, our advice is to start planning for a change as soon as possible if you want your organization to be competitive. Now, if you are already in the process of digital transformation make sure you have a strong orientation to people, when choosing the right technologies and if you do not know where to start, or still have doubts about how to make the right decisions regarding your digital vision, from Makaia we can help you take this step.